The QBC Contemporary was conceived by GCAM in 2013 for its client Erste Group Immorent AG, as a new cultural facility in Vienna.  The museum was designed to be part of the larger redevelopment of the area around the new Vienna Central Station, which was named Quartier Belvedere due to its proximity with the Belvedere Castle.  The building was designed to be 30,300 square meters, including 15,800 square meters of exhibition space, to showcase mostly international Modern and contemporary art, fashion, and design.  It was designed also to host the annual Vienna Art Fair in addition to other major art and cultural events in Vienna.